Brian Stoller
Opinion
08 February 2022
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It’s been nearly two years since the onset of the COVID-19 pandemic triggered a sharp drop in ad spend, a dramatic pivot in messaging, and an industry-wide re-imagining of what it means to plan ad campaigns for the future. While some of the traditional mile markers throughout the year – the holiday season, the Super Bowl – have carried on, campaigns have been challenged in setting the right tone, and having the right focus, for a hard-to-forecast moment.
